Accasă Packaging

Natural Company is a sweets factory from Slatina that sells their products internationally, and one of their cakes and cookies brand is Accasă. The brand’s products tap into the consumer’s nostalgia and desire for home made cakes and sweets that bring on pleasant childhood memories and tastes.

We have collaborated with Natural in many of their branding and communication projects. This challenge was going to involve a lot of work and creativity because of their vast portfolio. It started with redesigning the logo to a more friendly version, one that inspires warmth, fluffiness and that Home feeling.

Each cake tells a story and brings on pleasant childhood memories. And we chose to capture them in clean stunning images of the products in cozy settings.

This was the perfect way of expressing the quality of Accasă products. The images have an important role in portraying the values and artistry of the Accasă team and that is why they take up most of the space.

Accasă’s communication style is based on simplicity and images of their products that best portray quality and attention to details. Alongside the images that dominate the most part of the layout, we created illustrations based on the snacks and desserts made by Natural, and are there to underline the artistry of their products.

All the elements come together to create eye-catching packaging that effectively communicates Accasă’s brand values and entices customers to indulge.