BT Pay

In today’s digital landscape, banking apps have become omnipresent, so user-friendliness and intuitive interfaces are paramount. Banca Transilvania’s BT Pay is an example of a positive user experience. So, to further expand BT Pay’s user base, we created social media posts that communicated its advantages in a lighthearted, humorous and sharable manner.

A unique advantage of this project was the brand’s flexibility regarding the visual style. Provided with key guidelines and creative freedom, we illustrated two concepts that aligned with current social media trends and focused on sharable, high-quality content.

We created a series of lighthearted humorous illustrations that depict de benefits of using BT Pay in a playful and relatable way. This original drawing style captured attention and engaged the audience.

The other approach was to use classic artworks in the public domain to create contemporary banking memes. This was a way to tap into existing social media trends and sprinkle humor onto financial communication.

This series managed to create a new way of engaging the audience and effectively communicate the advantages of using BT Pay.