Victoriei Boutique

A high-traffic convenience store in the city center, now under new management, suffered from a dated appearance, cluttered layout and uninspired visuals. Along with a tasteful and timeless new look, we aimed to craft a new brand identity that attracts and creates a stronger connection with the local community.

The goal from the start was to create a new shopping experience for those seeking to grab a snack on the go or purchase a gift. The new brand’s name, Victoriei Boutique, evokes local heritage and a timeless appeal.

For the logo and in-store graphics we relied on hand-drawn illustrations that convey a warm human touch. The color palette completes the ensemble to create an organic and stylish look.

Designing the store layout and display shelving required our attention as well. Meticulous planning and execution optimized the compact space and allowed for a wider product selection without sacrificing customer confort.